LAKE BUENA VISTA, Fla., May 28, 2014 – Pulling off a rockin’ 24 hours at a Disney theme park took countless hours, creativity and collaboration from Cast Members who delivered an all-nighter of magic and fun for guests.
To kick off summer travel season during Memorial Day weekend, Disney Parks created a bi-coastal, spectacular celebration with theme parks in Florida and California remaining open for 24 hours.
Teams in entertainment, food and beverage, special events and merchandise developed a smorgasbord of unique experiences for the occasion. Featuring a star-studded lineup of Disney heroes and villains, specialty offerings included an exclusive Maleficent cupcake, meet and greet opportunities for rarely spotted characters and a Disney villains takeover of the ever-popular “Move It! Shake It! Celebrate It!” Street Party.
“The summer kickoff is one of the highlights of the year,” said Christina Frommling, who is the Disney pastry chef behind the Maleficent cupcake. “As Cast Members, it is exciting to dream up these ideas and then make these special offerings and magical moments come to life exclusively for 24 hours.”